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Statcounter pricing and review

Visitor-level web analytics since 1999

Price list

Monthly price in dollars when billed monthly, by monthly pageviews and number of websites.

Websites
10,000 pageviews
$9
50,000 pageviews
$19
100,000 pageviews
$29
250,000 pageviews
$49
500,000 pageviews
$69
1,000,000 pageviews
$119
5,000,000 pageviews
$399
10,000,000 pageviews
No plan

Prices exclude VAT. Paying yearly costs less: see the facts panel.

Visit statcounter.com

WireBoard vs Statcounter

  • 10,000 pageviews

    WireBoard
    Free
    Statcounter
    $9 a month
  • 50,000 pageviews

    WireBoard
    Free
    Statcounter
    $19 a month
  • 100,000 pageviews

    WireBoard
    $9 a month
    Statcounter
    $29 a month
  • 1,000,000 pageviews

    WireBoard
    $49 a month
    Statcounter
    $119 a month
  • Live view

    WireBoard
    Live visitors, pages, sources and map, on every plan
    Statcounter
    Live feed of each visit and pageview
  • Data hosted in

    WireBoard
    EU (Germany, Finland)
    Statcounter
  • Free plan

    WireBoard
    Yes
    Statcounter
    Yes
  • No cookies needed

    WireBoard
    Yes
    Statcounter
    Yes
  • Open source

    WireBoard
    No
    Statcounter
    No
Start free on WireBoard

Prices for one website, billed monthly. WireBoard is made by the team behind Compare Analytics.

What Statcounter is like

Statcounter is a web analytics service based in Dublin, Ireland, and running since 1999. A small script on each page records sessions, pageviews, traffic sources, locations and devices, shown as summary charts and reports. Its focus is the individual visit: a real-time visitor activity feed, the paths visitors take and a detailed view of each session sit alongside the usual totals.

Prices are set per website and by sessions, not pageviews. The free Basic plan covers 5,000 sessions a month per website and keeps 14 days of data, with no limit on the number of websites. Premium starts at $9 a month for 20,000 sessions and keeps 3 years of data. Premium Plus adds heatmaps, Google Ads integration and UTM campaign tracking, with 5 years of data. Yearly billing saves 10%, and session replay is a paid add-on.

By default Statcounter sets a first-party cookie and records full IP addresses. Both can be changed in the project settings: cookies can be switched off, and IP masking drops the last part of each address. A 30-day trial of all features needs no credit card.

Features

  • Real-time visitor activity feed
  • Visitor paths and per-visit detail
  • Traffic sources, locations and devices
  • Conversion and landing page reports
  • Click fraud detection for paid ads
  • Heatmaps and UTM tracking (Premium Plus)
  • Session replay add-on
  • Email reports, CSV export and API

Statcounter next to Google Analytics

Hosted version, from Statcounter’s documentation. A plan name means the feature needs that paid plan.
FeatureStatcounterGoogle Analytics
GoalsPremiumYes
UTM campaignsPremium PlusYes
GA importNon/a
APIPremiumYes
Data exportPremiumYes
RecordingsAdd-onNo
HeatmapsPremium PlusNo
Email reportsYesYes
Shared dashboardsYesVia Looker Studio

The same features for every tool

Good

  • Free plan for any number of websites
  • Shows each visit, not just totals
  • Up to 5 years of data on paid plans
  • 30-day full trial without a credit card
  • EU-based company, running since 1999

Less good

  • Free plan keeps only 14 days of data
  • Each website is billed as its own plan
  • Cookie and full IP addresses by default

Head-to-head comparisons

Alternatives to Statcounter for 100,000 pageviews on 1 website

  1. Umami

    Open-source web and product analytics

    • Free plan
    • No cookies needed
    • Open source
    • Self-hosting
    • Live view

    Free

    The free plan covers this

  2. Cloudflare Web Analytics

    Free, cookieless, includes Core Web Vitals

    • Free plan
    • No cookies needed

    Free

    The free plan covers this

  3. PostHog

    Usage-based analytics, 1M events a month free

    • Free plan
    • No cookies needed
    • Open source
    • Self-hosting
    • Live view

    Free

    The free plan covers this

Compare all tools for your own traffic