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Guides

What we learned checking every analytics vendor, written for people who run websites rather than for analysts.

  1. How to choose a web analytics tool in 2026Five questions that narrow 19 analytics tools down to the two or three that fit your site, with the tools that answer each one best.3 min read, updated 17 October 2026
  2. What web analytics costs in 202619 Google Analytics alternatives priced at five traffic levels: the typical price, cheapest and dearest, free plans, and how vendors count traffic.3 min read, updated 17 October 2026
  3. Do you need a cookie banner for analytics?When EU rules require consent for analytics, why Google Analytics almost always needs it, and how cookieless tools change the picture. With the regulators' own wording.4 min read, updated 17 October 2026
  4. How to switch from Google Analytics without losing your historyThe order that keeps your data safe: what to export from GA4 before you remove it, how long to run both tools side by side, and how to check the old tag is really gone.3 min read, updated 17 October 2026