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Cloudflare Web Analytics pricing and review

Free, cookieless analytics by Cloudflare

Price list

Monthly price in dollars when billed monthly, by monthly pageviews and number of websites.

Websites
10,000 pageviews
Free
50,000 pageviews
Free
100,000 pageviews
Free
250,000 pageviews
Free
500,000 pageviews
Free
1,000,000 pageviews
Free
5,000,000 pageviews
Free
10,000,000 pageviews
Free

Prices exclude VAT.

Visit cloudflare.com

WireBoard vs Cloudflare Web Analytics

  • 10,000 pageviews

    WireBoard
    Free
    Cloudflare Web Analytics
    Free
  • 50,000 pageviews

    WireBoard
    Free
    Cloudflare Web Analytics
    Free
  • 100,000 pageviews

    WireBoard
    $9 a month
    Cloudflare Web Analytics
    Free
  • 1,000,000 pageviews

    WireBoard
    $49 a month
    Cloudflare Web Analytics
    Free
  • Live view

    WireBoard
    Live visitors, pages, sources and map, on every plan
    Cloudflare Web Analytics
    No live view; the dashboard covers the last 24 hours
  • Data hosted in

    WireBoard
    EU (Germany, Finland)
    Cloudflare Web Analytics
    Global (Cloudflare)
  • Free plan

    WireBoard
    Yes
    Cloudflare Web Analytics
    Yes
  • No cookies needed

    WireBoard
    Yes
    Cloudflare Web Analytics
    Yes
  • Open source

    WireBoard
    No
    Cloudflare Web Analytics
    No
Start free on WireBoard

Prices for one website, billed monthly. WireBoard is made by the team behind Compare Analytics.

What Cloudflare Web Analytics is like

Cloudflare Web Analytics is a free, privacy-first analytics service from Cloudflare, the US network and security company. You add a small JavaScript snippet to your pages, or turn it on in one click for sites proxied through Cloudflare or hosted on Cloudflare Pages. It costs nothing, and Cloudflare sets no limit based on traffic.

The script sets no cookies and no localStorage, and Cloudflare says it does not fingerprint visitors. IP addresses are discarded at the nearest data centre. Instead of unique visitors, it counts visits: page views that arrive from another site or a direct link. The dashboard shows page views, visits, top pages, referrers, countries, devices, browsers and operating systems, plus Core Web Vitals and page load times.

The feature set is basic. There are no custom events, goals or UTM reports, and the beacon is blocked by common ad blockers. Raw data is kept unsampled for 7 days and then aggregated to about 10%, with six months of history available. An account can track 10 sites with the snippet alone; sites proxied through Cloudflare have no limit.

Features

  • Page views and visits
  • Top pages, referrers and countries
  • Device, browser and OS reports
  • Core Web Vitals (LCP, INP, CLS)
  • Page load time breakdown
  • Filters, time zoom and bot exclusion
  • Single-page app tracking
  • GraphQL Analytics API

Cloudflare Web Analytics next to Google Analytics

Hosted version, from Cloudflare Web Analytics’s documentation. A plan name means the feature needs that paid plan.
FeatureCloudflare Web AnalyticsGoogle Analytics
Custom eventsNoYes
GoalsNoYes
FunnelsNoYes
EcommerceNoYes
UTM campaignsNoYes
GA importNon/a
APIYesYes
RecordingsNoNo
HeatmapsNoNo
Email reportsYesYes
Shared dashboardsNoVia Looker Studio

The same features for every tool

Good

  • Free, with no traffic-based limits
  • No cookies, localStorage or fingerprinting
  • Core Web Vitals and speed data included
  • One-line install, or one click on Cloudflare
  • Unlimited sites when proxied through Cloudflare

Less good

  • No custom events, goals or UTM reports
  • Unsampled data kept 7 days, then about 10%
  • 10-site limit unless proxied through Cloudflare

Head-to-head comparisons

Alternatives to Cloudflare Web Analytics for 100,000 pageviews on 1 website

  1. Umami

    Open-source web and product analytics

    • Free plan
    • No cookies needed
    • Open source
    • Self-hosting
    • Live view

    Free

    The free plan covers this

  2. PostHog

    Usage-based analytics, 1M events a month free

    • Free plan
    • No cookies needed
    • Open source
    • Self-hosting
    • Live view

    Free

    The free plan covers this

  3. GoatCounter

    Free hosted or self-hosted, no cookies

    • Free plan
    • No cookies needed
    • Open source
    • Self-hosting

    Free

    The free plan covers this

Compare all tools for your own traffic